Cryder Rinebold delivers results.
We are committed to providing high quality branding and communication solutions that advance the mission, purpose, goals, values and identity of both non-profit organizations and for-profit companies.
Think of all the conversations you’ve either been in or overheard in which someone mentions a college or university, and someone else says, “Oh, they have a beautiful campus.” But where do you go from there? If you’re the president of that campus, what else is your institution known for beyond being a pretty place?
The current state – and future state – of higher education is a major topic of discussion, not only in America but the entire world. What had been speculation in recent years is coming to fruition, as colleges and universities reeling from enrollment shortfalls and subsidy suffocation are looking to cut programs and reduce faculty and staff.
Eat less, exercise more. We have heard it and even said it many times. But let’s try some different types of New Year’s resolutions – ones for our organizations, not just ourselves. What will your organization resolve to do in 2014? Here are a few suggestions to get a jump-start.
Beyond the obvious benefits of dollars exchanging hands, why do companies of all sizes at all levels write a check to support an organization? And when organizations look for ways to generate that sponsorship or donation, what are they really selling?
Your brand may fit the marketplace in the short term, but what about down the road? Is what the marketplace wants in the short term the same as what you want to be in the long run? The marketplace doesn’t stand still, and neither should your brand. But changing your brand to fit a finicky market may not be the best fiscal approach.
This month you’ll likely hear more about brackets than daffodils, sandals, convertibles, lawn mowing or any other rite of spring. And we’re not talking about the shelving brackets you’d get at Home Depot, either. We’re talking about NCAA basketball brackets. Yes, the “brackets” of March will anchor a lot of corporate shelf space this month. We, too, want you to fill out a bracket, but ours has nothing to do with basketball.
If you’re even a little familiar with the classic 1951 musical “An American in Paris,” you know that Gene Kelly plays the expatriate artist in post-World War II France and while looking for success via the canvas, falls in love along the way. Well, I had the chance to be “An American in Hanoi” last month, and while my pursuits were far different from Gene Kelly’s (I was instead visiting my son’s family and seeing my new granddaughter), I did experience an epiphany or two as a “branding guy.”